Considering a career in online marketing? Then keyword research is the #1 task that you’ll need to up-skill in.
Keyword research is one of the first things I do when assessing a new opportunity. That research helps me to identify whether there is a demand for a product or service. If people are searching online for something, it’s a good indicator of consumer interest and demand.
By understanding how many searches there are for your product and its various sub-categories, you can make an assessment of not only the market size, but also sales potential attached to securing a solid position in the search engines.
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In the previous post What Types of Ecommerce Sites can you Create? I discussed the types of sites that are available to you to build. In this post I am going to discuss The Key Components of an Ecommerce Website.
Once you decide that Ecommerce is the business model you want to follow then there are several key components of the model you will need to pull together.
Note that the components that I am outlining below assume that you already have a range of products available to sell. There is a lot of work that is required in the product and niche selection process which will be covered in another blog post.
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In my previous post How to Sell Stuff Online – An Introduction to Ecommerce I talked about what Ecommerce was and why it is gaining in popularity. It’s no secret I love the Ecommerce business model for a variety of reasons.
In this post I’m going to discuss the types of Ecommerce websites that you can create.
Most people think that the only type of Ecommece site is the standard virtual storefront or shopping cart that you most often see, but the reality is that there are several types of Ecommerce sites that you can create depending on the nature of your business and whether you want to hold inventory at all.
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Of all of the business models that are available online I have a real soft spot for Ecommerce.
The beauty of selling stuff online is that it gives you a whole lot of flexibility depending on whether you want to actually stock the stuff you sell or whether you can organise someone else to drop ship products for you.
For those of you who don’t know what drop shipping is, it is simply where you sell something online and then route the order to another business, typically a wholesaler who carries the stock, who is then responsible for fulfillment.
I’ve decided to write a series of posts on the topic of Selling stuff online because I think most people “get it”. Many people already run retail businesses in their offline lives and it’s not a big step to transition this process online.
I also think it is the easiest model for people can have success in…and I’ll go into that in more detail about my thoughts on that at a later time. But now, on with the show.
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